Frank Barbaro has been one of the premier litigators in Southern California, since the 70s. He has won monumental cases for his clients, and some of his cases are taught in law schools across the US. His reputation goes without saying. However online he was wasn’t saying anything at all. Many other websites like Superlawyers.com were extolling his virtues and telling the world how great he was, but his website wasn’t.
Our Objective was to build a brand out of Frank’s already strong presence and history. We created the logo, along with some minor in house materials like business cards. However our main objective would be a new website- one that drove traffic and reinvigorated the legal staff with fresh casework.
Once the site was up, our marketing work began. It’s one thing to have a great website, but how do we get people to it. We set about a carefully crafted campaign centered on search engine marketing. We have designed and executed multiple online search ad campaigns. Along with ads we have worked consistently on Search Engine Optimization (SEO). We have consistently written and added content to the website, as well optimized off site, where applicable.
His organic rank online has improved month after month. Similarly, business at Frank P. Barbaro & Associates has increased month after month. Online marketing isn’t always glamorous and fun social media campaigns. However sometimes it can be even more rewarding, knowing that victims out there can find a guy like Frank to help them when they need it.