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How to Create a Cohesive Instagram Feed

How to Create a Cohesive Instagram Feed

Do you ever look through Instagram accounts that look pretty and polished and you think; how do these people find these places, or even the time to take all these? Yea I did too, and it’s true, creating a cohesive Instagram feed does take a bit of time and planning.

Color and Feel

First things first, you should plan everything out before you start on your journey. After you pick your theme and topic, you’ll have to pick a general color and aesthetic for your feed. For example, do you want to keep it colorful and playful or earthy and rustic. It may become arduous but you’ll have to take your time and search for locations and backdrops that fit your scheme.

White Space

Be aware of white space. If you consecutively post images with the same background color it will create too much white space and the photos will get lost and blend together. To avoid this, alternate each post between chosen color schemes.

Branded Feed

It is important to create your own unique feed because it will give you a branded look without any of the images actually being watermarked. Watermarking needs to be very subtle and watermarking every single post it will definitely alter the look of your feed.

Plan it Out

Before you start posting make sure you’ve accumulated a few posts, this way you won’t be scrambling for content and you’ll be able to make sure your content is up to your quality standards. You will also be able to roll out content on a consistent basis.

Engagement

Don’t forget to pay attention to engagement. Keep an eye on which type of posts are getting better engagement. Not only content, but time posted and copy all play a part how much engagement a post will get.

Creating a top-notch Instagram feed does take time but do not get discouraged because in the end you will be creating something you will be proud of. If you’re trying to grow your company, creating  captivating social media is important. People are drawn to cohesive and creative feeds, so don’t be afraid to experiment and be unique.

When Should a Brand Change Its Logo? Should a Brand Ever Change Its Logo?

When Should a Brand Change Its Logo? Should a Brand Ever Change Its Logo?

Recently Instagram changed up its logo and the world went crazy.
Memes were generated by the thousands.  Interestingly enough, people were not really happy.
As Garth (from Wayne’s World) said,“We hate change.  We fear it.”

While Instagram has survived the storm, so far; it raises an interesting marketing question…
When should a brand change up its logo?  Should a brand ever change its logo.

Some of the largest most recognizable brands in the world would say no, never.  Take a look at McDonalds or Coca-Cola…  Logos so strong and recognizable, the minute you read this you pictured their logos in your head.

When we coach companies on branding, we stress consistency.  If you truly want a brand that builds momentum, is recognized, and resonates with your customer; find the right logo and stick with it.  Then put it in front of potential customers as much as possible.  We want your logo to evoke emotion and connect with people.  The minute they see it, they should know who they are looking at and what they can expect.

One of the worst things you can do is confuse people.  If you look different every time they see you, they might wonder…Who is coming to the table today?