Youtube Marketing
Recently, I've been reading that Youtube is a great venue for Indirect SEM (Search Engine Marketing). When using Google, it's impossible to ignore the fact that on the first page provided for any give search, there is roughly a 90% chance that one of those top 10 results will be a relative Youtube video, and why not - Google owns Youtube.
With this in mind, I've decided to begin testing the waters with Youtube as a viable SEM tool. Now I'm not naive, I do realize that Youtube is in fact used by million for marketing purposes, but I'm specifically interested to see if and how well the Google Freshness Algorithm will rank new videos.
Posted on 14 Jul 2008
The rigid tree snaps, the limber tree adapts.
Search Engine Optimization is not static. Google is constantly improving and hense changing the conditions that determine search engine ranking. Guerrilla marketing warriors must be as fluid as the battlefield upon which they fight for exposure. Today I performed a random search for SEO strategies and was...
Posted on 29 May 2008
Treat your website the way you would your physical business location
Search Engine Optimization is an important part of your marketing package. In respect to advertising, a website is no different than a traditional brick and mortar business location; they both need to be promoted. Simply building a website will not net you visitors until after you effectively promote it.
Posted on 12 May 2008
Direct Mail Campaigns Can Work if Done Correctly
It's no secret that consumers respond best to advertising campaigns that focus on them personally. Direct mail is one marketing vehicle that can do this. If you take a little time to handle the project correctly it could result in a high return on investment. The first thing to think of is who are your customers? Who are you trying to reach? Find the right data, or mailing list, and your direct mail campaign will be exceptionally more worth while. It would be silly to design and print a direct mail campaign that has nothing to do with the mailing list or data you're using.
Posted on 27 Mar 2008
Youth Marketing Through Guerilla Techniques
Enlarge Media Group takes an investigative look into marketing targeted at young adults.
The youth of 2008 own video game systems, portable media players, cell phones, computers, satellite radio players, not to mention tvs. When they do take the time to watch tv, they have dvr systems and they watch already recorded programs. Everything is done on their terms. Information comes instantly. Traditionally, advertisers placed advertising in between bits of information. Consumers today don't have to be subjected to that anymore. They can fast forward. Young adults today download their favorite tv show to their portable media player (commercial free) and they are on their way. So how does an advertiser reach these consumers?
Posted on 27 Mar 2008
